Facebook Shops: Baby Step Towards Becoming a Superapp

The success of WeChat in China has influenced many tech companies to pursue the superapp model — operating at the intersection of social, commerce, payments and logistics.

Shops is Facebook‘s foray into becoming a superapp.

The social media giant is leveraging its unique position to establish social shopping — allowing users to discover, browse…

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Prashant Bagga

Prashant Bagga

Product Manager • previously @Microsoft • Musings at prashantbagga.com